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“Saying “no” sends a powerful message to your client. If communicated the right way, “no” means that you’re unwilling to build a business around projects that do a disservice to their organization. Taking that check means you’re alright with perpetuating a broken system, profiting from it, while simultaneously harming the business. Certainly, some agencies can and do make this work their sole profit center, but their time is consumed looking for a new client to replace the one they just lost. You can spot these agencies by the size of their new business department.”
“Sometimes saying no is the best solution for our clients and for ourselves.” - What Consumes Me
An interesting take on the philosophy of being part of the solution rather than part of the problem by Bud Caddell
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